Obsessed with creating jewelry that is out of the ordinary.
As an independent brand, we create personal pieces that stand for self-expression.
- Every piece is designed with love by us. We're making sure that every detail is perfect - from the first sketch to the moment you hold your new piece in your hands.
- To make your life easier, we design unified collections that go together. Styling and stacking has never been this fun.
- We use 100% recycled gold and silver.
- Your jewelry comes beautifully gift-wrapped, and with a complementary jewelry box and pouch.
- If you need help, we're here for you! Just drop us a line and see for yourself - making you happy is important to us.
01 - Why?
Do you know that feeling when you know what you want, but can’t find it anywhere? That’s how our founder Natalie felt one year ago, searching for cool, modern jewelry for every day that is unique, high-quality, and responsibly made. No easy task, right? The brand we imagined didn’t exist, so we started it ourselves.
02 - Origin
Behind VEYIA are Natalie and Johannes, a married couple, both born and raised in Berlin. Natalie was on the search for jewelry that was stylish and cool, but elegant enough for the office. When we couldn’t find anything that felt right, we decided to take a jewelry workshop and craft some rings ourselves. The reaction from friends and family was amazing, and those pieces became the start of our first collection.
2023 was the beginning of a beautiful story for us in two different ways - we got married, and we started VEYIA Berlin. On our honeymoon in Italy, we spent the mornings climbing and hiking, the afternoons sketching designs and talking visions.
We learned quickly that the jewelry business is dominated by big corporations with investor interests and massive marketing budgets. We want to go about it in a different way. Our vision of an ethical, sustainable brand runs counter to standard industry practice of mass production and high markups. Of course a tiny company can’t transform an entire industry by itself. But we do things differently, and each piece you purchase from us is a tiny step you make towards change.
03 - Team
We're a small team and if you need help with your order or have any questions, please get in touch and we'll personally get back to you!
Natalie Grassi
Founder & CEO
Johannes Voss
Co-Founder & Art Director
Elmo
Human Resources
04 - Responsibility
We want you to feel good about wearing our jewelry. From design to manufacturing to packaging - we've paid attention to every detail. Here's why.