Bye bye boring
Your everyday jewelry doesn't have to be simple - express yourself!
Goodbye, outdated aesthetics and grandma’s pearls (no offense, Grandma!)
We create jewelry for women who know what they want and go for it. Crafted by local master goldsmiths to create pieces your granddaughter will still think are cool.
Our Story
Let’s be real: when you hear “tradition” and “craftsmanship,” you’re not thinking cool designs. More like massive signet rings or old-school family crests, right? Yeah, me too.
That’s why I never connected with boring or overly luxurious jewelry ads. They take themselves way too seriously! And the women in those ads? Mostly just there to look pretty. But I’m not an accessory—I’ve got a life, a job, and I decide how I want to style myself.
I wanted jewelry that reflects me, that stands out, and that feels like an investment in my style. And yeah, it should fit my values too. Too many fast-fashion pieces look cute, but after wearing them twice? They’re tarnished, or the rhinestones are gone. I’m so over that.
So, I started VEYIA.
Because tradition doesn’t have to mean boring—it’s about experience and skill, all poured into every single piece. The kind of piece that doesn’t just look amazing but stays with you for a long time. Paired with cool, modern designs you won’t find anywhere else. And let’s be honest—they don’t take themselves too seriously either.
That’s your vibe too, or you wouldn’t be here.
So glad you are!
Natalie (and my husband Hannes, he’s in on it too) 🖤
What we learned along the way
When we founded VEYIA in 2023, one thing was clear: our pieces had to be showstoppers without ever compromising on quality.
So we set off and found our first production partner in Thailand.
But we knew we had to go further—make it local and bring our jewelry back to Germany, where quality and expertise are exceptional and rooted in tradition.
Now, we’re proud to say every piece in our new collections is 100% Made in Germany. We know our goldsmiths personally and have seen their passion for the craft up close. Each piece is made with love, care, and the finest local expertise.
